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The STAR Union (Union of Workers of the Rioja Administration) turns 27 on the occasion of its anniversary decides to change his identity, starting with the rebranding of the logo. We have to evolve the brand using more human lines but without losing its essence as the Union has a significant presence in the sector.
In addition to the visual image of the Union, we have also dealt with the design of the new website to create a powerful brand that communicates a consistent message with the organization and improve efficiency through the web platform. The project has focused on the user experience and information architecture, simplifying the structure of the web and making all information accessible. The web is not intended to only be attractive if your goal is to be a space where the user can learn and is a day of public sector information with a usable and intuitive design.
