On the occasion of the 20th anniversary of the Declaration as a UNESCO World Heritage Site of San Millán de la Cogolla, a new brand has been created that represents, first of all, the brand's values and archetypes personality: differentiating in both cases two large blocks, one focused on the past and history and another, the future and innovation.
In addition to setting a brand strategy, the new identity is based on the visual structure that appears in the best-known gloss. To the left of the original page, the Latin text has a more formal and structured style; on the right, the first words written in Spanish with an informal and less worked style. Following that structure, in the logo of San Millán de la Cogolla, on the left appears the name with a clean and formal structure and on the right, adding meaning to the name, "Patrimonio de la Humanidad" (UNESCO World Heritage) appears with a manual typeface.
It is a project carried out for the San Millán Foundation and the Government of La Rioja.