San Millán de la Cogolla celebrates 20 years as a World Heritage Site and, in addition to creating a new brand, a campaign has been launched that transmits the same values as the brand and transmits the importance of monasteries in the history of Spanish.
As San Millán de la Cogolla has a special importance in the society for its constant union with the language. To design the main creativity it has been decided to work on two phrases that represent its role in Spanish. On the one hand, the beginning of the most famous gloss; and on the other, one of the best-known quotes of Gonzalo de Berceo. In addition to using the language's own quotations for communication, the story of San Millán de la Cogolla has been used to promote the events held on the occasion of the 20th anniversary of the Declaration as a World Heritage Site of the monasteries.